Create your first SearchSEO project
The creation of your SearchSEO project must be done correctly, not randomly.
The most important thing is to follow a strategy, the benefits of which will be measurable over the medium to long term.
SearchSEO allows you to generate clicks from the search results on the targeted keywords.
For our case study, we will use the sticklab.fr domain. Sticklab operates on the French market (google.fr) and its traffic is mainly French.
Adapt this method to your website, taking into account your Google Analytics data.
When you enter your domain name such as sticklab.fr from your project page, this means that SearchSEO will click on the URLs containing your domain name for all the chosen keywords.
If I insert the keyword "keyboard sticker macbook air", the URL positioned on this keyword is https://sticklab.fr/categorie-produit/autocollant-clavier-macbook-azerty/.
Although the URL on my project page is https://sticklab.fr, the organic click will be generated on the url above
Conclusion: It is not necessary to insert specific links.
SearchSEO clicks on the links containing your domain name according to the keywords entered in your project section.
The choice of the country is made according to the main geographical source of your current traffic. If your traffic is mostly French, then choose France as country.
On the other hand, if you choose France as a country, then searches will be made from Google.fr. If you choose USA, clicks will be made from Google.com.
You can generate clicks from more than 150 countries. See all countries
The mobile rate corresponds to the percentage of organic and mobile traffic generated to your website. To determine this rate, go to google analytics.
Click on "Audience" then "Mobile" then "Overview".
Select a period of 3 months then analyse the percentage of mobile traffic.
In our case study, 38.23% of Sticklab's traffic comes from a mobile source (mobile + tablet).
From your SearchSEO project page, choose 35% for mobile searches.
When you select 35%, this is an average over the day.
This means, for example, that on the first day you will get 37% mobile traffic, on the second day you will get around 33%.
The bounce rate is the percentage of visitors who have left your website after visiting only one page.
A low bounce rate tells Google that your website is relevant to visitors, while a high bounce rate indicates that visitors are not very interested in your website.
To determine the bounce rate, go to Google Analytics.
Click on "Audience" and then "Overview". Select a 3 month period and then analyze the bounce rate percentage.
In our case study, the bounce rate averages 31%.
From your SearchSEO project page, choose 30% as the bounce rate.
When you select 30%, this is an average over the day.
This means, for example, that the first day you will get 32% rebound, the second day you will get around 28%.
The number of page views per session, and the session time is the number of pages visited by a user, as well as the time spent by the user on your website.
The higher the number of pages visited, and the longer the session time, the more your site appears as a result of authority and quality in its theme.
These data are ranking factors.
To determine the number of page views per session, and the time per session, go to Google Analytics
Click on "Audience" and then "Overview". Select a period of 3 months and then analyze the data.
In our case study, the pages per session are 3.60, and the average time per session is 2:43.
From your SearchSEO project page, choose 4 pages/session and 3min in session tim
When you select 4 page views and 3min session time, this is an average.
Which means, for example, that on the first day you will get 4.20 page views and 03:20 session time; on the second day you will get 3.80 page views and 02:40 session time.
The scroll rate is the percentage of users that will scroll your web page. Depending on your subscription, this rate may be higher or lower.
We recommend a high scroll rate. However, this function is not a determining SEO factor.
The traffic during the week allows you to receive a quantity of natural visits taking into account your current statistics.
To set up this feature properly, you must go to Google Analytics
Click on "Audience" and then "Overview".
Select a period of one week and then analyze the data.
In our case study :
Monday : 96 visits
Tuesday : 84 visits
Wednesday : 90 visits
Thursday : 53 visits
Friday : 64 visits
Saturday : 71 visits
Sunday : 77 visits
Thus, you have the "Large" subscription plan with 100 searches per day. We recommend setting up your SearchSEO project in this way:
This data means that on Tuesday, on average 95% of organic clicks will be generated with SearchSEO, i.e. 95/100.
An increase in the volume of natural and organic search will be carried out from your keywords by respecting the volume of visits according to the days of the week.
We have written a detailed tutorial to guide you in the selection of your keywords and the number of clicks to assign for each of them.
Click below to follow the tutorial